Saturday, May 13, 2017

Worth the Price

I was playing a computer game this morning when I paused to marvel at the intricate artwork. And then I wondered, are the artists receiving the pay they deserve? Really?

That led me to another thought. Why do so many authors sell their books for next to nothing? Don't they have faith in their work? Don't they believe they are worth every penny? Oh, I know all the reasons authors list for under-selling their stories, but do they really make any money?

I'm going to go out on a fragile, moldy old limb here and speculate. If an author sells their work for pennies, aren't they sending a message they might not intend? Here's how I feel when I see a lot of books by the same author that are all listed at rock bottom prices:

A) The books are likely backlist so old the author no longer believes they are viable, but what the heck, whatever pennies they bring in is better than nothing,

B) The books are 'throwaway' stories, just banged out to keep the author's name in front of potential readers,


C) The author has zero belief in the worth of his/her work.

There's a lot of conversation out there regarding book pricing. Many authors blame the readers, assuring other writers that readers won't spend the money to buy higher priced books. And therefore, the authors are FORCED to sell their books dirt cheap. Well, there IS a certain group for which this might be true.

But for a true reader, a true fan of your work, price will not be an issue. And word of mouth from true reader fans is the most effective publicity. Think about the years prior to the internet and social media. How did readers discover new authors? Through word of mouth. One reader telling another, "This is a fabulous book." 

And once one book is sold, if it's a quality well-edited story that captures the reader's imagination, then they'll search for other titles by that author. Regardless of price. Because the story is worth it.

So. Back to the beginning. Why are you under-selling your books? Are you worth the money? Or are you a cheap throwaway story? Only the writer can decide that. And the decision he or she makes can affect all the future books he/she hopes to sell.

1 comment:

  1. It's true, but there is also the question of discover ability in this market. I think many authors mark down their prices in hopes their books will reach more hands and thus have a large base of word-spreaders. It's definitely a fine balance and each genre/work must be considered separately.