Monday, June 19, 2017

Shouting into the Wind

It's taken me a while to understand the popularity of Facebook and Twitter, but I finally believe I have it. I know why folks are so drawn to these and other social media sites.

It is our modern version of shouting into the wind.

Likely, there will be quite a few readers who have no idea what I'm talking about. Basically, it means no one is listening. On a more personal level, I remember many occasions when I went out to a deserted place and just yelled and screamed until I got all my anger and frustration out of my system. For the moment.

Posting on social media is the equivalent of shouting our deepest feelings into the void. I daresay most folks don't expect a reply. If you observe carefully, for most posts, there are five or six comments. Max. Now think about how many people are on Facebook on any given hour. Or twitter. And calculate what tiny percentage four or five people is of that number. Shouting into the wind.

You know ahead of time no one is really paying attention. That's probably why folks feel comfortable posting any old thing...including me. Yes, I'm guilty of posting odd stuff like what I'm cooking for dinner, or what the weather is where I live. Occasionally I post pictures of my socks or old photos of my family. The people who respond are generally people who find socks or old photos interesting. The average stranger doesn't notice my little post and think, "Wow! Look at that sock!"

I know this. Everyone knows this. But frustration sets in when our unrealistic expectations aren't met. Despite the reality of social media, we still (on some level) expect a response. I find it interesting that people mostly respond to tragedy. Second on the list is the rare 'good news' post. And after that I suppose the controversial/political post would drag in third place. Shallow waters out there on social media.

Heh. The post that attract the widest field of respondents are cute dogs and cats and other animals. Strange that they touch a responsive chord in so many. Perhaps, that's the ultimate message. Forget social media. If you're frustrated just go pet an animal. You'll feel better. And save time.

2 comments:

  1. The biggest thing with social media these days is figuring out their dang algorithms so you can be heard when you want to be. I miss the day of free flow in the social media world. Now it's all governed by rules and bots.

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    Replies
    1. Yes. Yes, it is. Pain in the bum...

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