Wednesday, April 18, 2012
When I started out, I pictured myself as a raging success. Every writer does in the beginning. Otherwise, they wouldn't be able to keep on going. There are just too many roadblocks to get past.
I had moderate success--very moderate--in the beginning. And that encouraged me to plough on, wading through the mush and mud as the publishing industry went belly up.
Timing is everything. I truly believe that. If you're in the right spot at the right time...if the right person speaks up and recommends your book...if you have the right book cover...it all comes together.
And if not?
Well, then. A lot of people don't read/buy/recommend your book. That's pretty much how it works. There are no big publisher pushes in the real world for the VAST majority of writers. How many Harry Potter series out there have gone by the wayside? How many Shades of Gray have readers by-passed?
I sometimes wonder what would happen if there were fewer books available. Would they be better quality? Would they have more to offer? Would it be easier to sell a book? Probably not. At the very foundation of things, we're all sort of sheepish in nature, sticking with what we know.
That's the conclusion I've reached. Sales aren't about seeking something new. They're about buying what we know we're comfortable with. And no amount of marketing is going to change that.