Thursday, January 19, 2012
Know Your Target!
It will be interesting to see if it works. With so many books available, it's harder and harder to stand out, let alone sell. It's not enough to declare in ringing tones that your books receive FIVE stars from reviewers. There's a perception that ALL books receive five stars...probably because nobody brags about receiving two stars. After a while the five star declaration loses some of it's power and punch.
This particular series is about blue people in a closed valley. At one time, that idea was highly unusual and mysterious. Then AVATAR burst on the movie screen and now when I talk about my Mystic Valley series, I receive sly knowing looks and comments like, "Ah...it's like Avatar."
Well, no. It's the other way around. Avatar is like the Mystic Valley books. A friend called me up when Avatar came out. "Did you know they stole your blue people?" she yelled. "They look exactly how you described them in your books!"
No idea is unique. No character description. No plot. Just...no. And while I admit the blue people in Avatar bear a striking likeness to my blue people, that's where the resemblance ends. I believe my own stories have value and merit and a certain uniqueness of character.
When the free Mystic Valley book is offered, check it out. Blue people are cool. Mine are definitely cool. And they don't die...