I think this idea has merit. Some commercials are already mini-shorts. Why not just eliminate the show entirely? Remember that cat round-up commercial? Just think of the potential if they had a half-hour show to do that. Maybe they could get Sam Elliot to play one of the cat wranglers...
Or VW could have an entire season of Little Darth Vader. It could be a combo reality show AND commercial. They could follow Darth around and see if he ever gets the force to work for him. Win!
Tide could have a series that revolved around mothers who sneak around borrowing their daughters' clothing and how they stay out of trouble with the magic of Tide!
Coke could have an entire season to develop their fireworks dragon. Think how cool that would be. Every episode the dragon and the minions attack and at the end of every show the defenders come up with some ingenious way to make the dragon drink coke. Fireworks!
And for the Christmas Show, the dragons could fight the polar bears. Yeah!
It would be more honest, don't you think if the commercials took over network television? In the evenings (after the kids are supposedly in bed, but we all know they're really sitting up) there would be shows like The Little Blue Pill (Always be prepared!) and Beertime Races (combo of drinking game and closed course racing).
After all...how many people professed to tune in to the Superbowl so they could watch the commercials??? Right?